Privacy Policy

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SoundCast Media Group Ltd ("SoundCast," "we," or "us") is a company based in London, United Kingdom. We are committed to protecting your privacy and handling your personal information in compliance with applicable UK data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. This Privacy Policy explains what information we collect from you when you use our website or contact us, how we use and protect that information, and your rights regarding your data. We encourage you to read this policy carefully to understand our practices. By using our website or communicating with us, you acknowledge that you have read and agree to the terms of this Privacy Policy.

Personal Information You Provide: The only personal data SoundCast collects is what you voluntarily provide to us. This typically happens when you contact us via email (or through any contact forms or communication tools on our website). For example, if you reach out with an inquiry or feedback, we may collect your name, email address, and any other information you include in your message. Please only share information that you are comfortable providing, and avoid submitting sensitive personal details in your communications.

Automatically Collected Data (Cookies & Usage): When you visit our website, we may automatically collect certain information about your visit through cookies and similar tracking technologies (explained in the Cookies section below). This usage data may include your IP address, browser type, device information, pages viewed, the date/time of your visit, and how you interact with our site. This information is generally aggregated and does not directly identify you, but it can be considered personal data under GDPR (for example, IP addresses). SoundCast itself does not directly collect personal information through account sign-ups or similar mechanisms on our site – our primary source of personal data is only through user-initiated contact (such as emails).

We only use your personal information for the specific purposes for which you provided it and to operate and improve our website. The ways in which we use information include:

• Responding to Inquiries and Providing Services: If you contact us with a question, request, or feedback, we will use your email address and the information you provided to respond to you and address your inquiry. For example, we may reply to your email to provide the information or assistance you requested. We consider this processing of your data necessary to fulfill your request or based on our legitimate interest in effectively communicating with our users.
   
• Site Operation and Improvement: The usage data collected via cookies and analytics tools (e.g., information about pages visited and user interactions) is used to understand how visitors use our website. We analyze this data to help maintain the website, fix technical issues, monitor performance, and improve the content and user experience. For instance, knowing which pages are most visited or if users encounter errors can guide us in enhancing our site’s functionality and offerings.
   
• Ensuring Security and Compliance: We may process certain data as needed to maintain the security of our website, to prevent fraud or misuse, and to ensure we are complying with our legal obligations. This can include using technical logs (which might contain IP addresses) to detect and mitigate malicious activities or unauthorized access attempts.
   

No Selling or Unnecessary Sharing: Importantly, we do not sell, rent, or trade your personal information to any third parties. We also do not share your information with others outside SoundCast Media Group, except in the following limited circumstances: (a) with service providers who assist us in running our business or website (for example, our email service provider or website analytics service), and even then only to the extent necessary and under strict data protection agreements; or (b) if we are required to disclose information by law or legal process (for instance, if a court order or government authority legally compels us to release certain data). In all cases, we limit the information shared and ensure appropriate safeguards are in place. Aside from these rare exceptions, your personal data stays with SoundCast and is used only as described in this policy.

What Are Cookies? Cookies are small text files that websites place on your device (computer, tablet, smartphone) when you visit. They are widely used to make websites work efficiently and to provide information to the site owners. Some cookies are essential for the functioning of the site, while others are used for analytics, personalization, or advertising purposes.

Cookies We Use: SoundCast’s website may use cookies and similar tracking technologies to enhance your browsing experience and gather usage data. In particular, we use third-party analytics services, such as Google Analytics (provided by Google), which set cookies on your browser. These cookies collect information about how visitors use our site. This may include data such as the pages you view, the amount of time spent on the site, links clicked, and other usage statistics. We use this information in aggregate form to understand website traffic and user behavior, which helps us improve the website’s content, layout, and performance. For example, knowing which blog posts are most popular or how users navigate between pages can inform us on what content is most useful.

Third-Party Tracking: In addition to Google Analytics, our site may from time to time include content or scripts from other third parties (for example, possibly an embedded video, map, or social media widget) that also use cookies or tracking pixels. These third-party providers may set their own cookies to track usage or personalize your experience. We do not control the data collected by third-party cookies, as that data is governed by the privacy policies of the third parties (such as Google’s Privacy Policy for Google Analytics). However, to our knowledge, any third-party tracking on our site is primarily for analytics or functional purposes, and not for advertising to you.

Your Choices on Cookies: You have the right to decide whether to accept or reject non-essential cookies. When you first visit our website, you may be presented with a notice or banner about our use of cookies. If required by law, we will seek your consent for placing certain cookies (especially analytics or tracking cookies) on your device. You can choose to accept all cookies, reject non-essential ones, or customize your cookie preferences. Even after you’ve given consent, you can always change your mind. Most web browsers allow you to control cookies through their settings – for example, you can block third-party cookies or all cookies, and you can delete cookies that have already been set. Please note that if you disable or refuse certain cookies, some features of our site (especially those dependent on analytics or remembering preferences) may not function optimally.

We also encourage you to check the resources or opt-out tools provided by third-party analytics services. For instance, Google offers a browser add-on to opt out of Google Analytics tracking. Using such tools or adjusting your browser settings will not affect your access to our site, but will limit the data collected about your visit.

SoundCast Media Group takes the security of your personal information seriously. We have implemented appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include, for example, using secure servers and encryption protocols for our website, firewall and antivirus protections, and restricting access to personal data only to those in our team who need it to perform their duties. If we store your email correspondence or any personal details, we do so in secure environments (such as protected email accounts or databases) with controls in place to prevent any unauthorized viewing or misuse.

We also ensure that any service providers who process data on our behalf (such as an email hosting service) are reputable and have agreed to handle your data with the same level of care and security. While we strive to protect all information, please be aware that no method of transmitting or storing data is completely secure. However, we regularly review our security practices to update them in line with current best practices and to address potential vulnerabilities.

Data Retention: We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law or legitimate business needs. For example, if you email us with a question, we will keep that correspondence and your contact information for as long as it’s needed to respond to you and maintain an accurate record of our communication. We may keep email correspondence for a period after resolving your inquiry, in case you have follow-up questions or to improve our services based on your feedback. After such time, or upon your request (if permissible by law), we will delete or anonymize the information. Any usage data collected via cookies/analytics is generally kept in aggregate form; to the extent any data could identify you, we either delete it or anonymize it after we no longer need it for the purposes stated in this policy.

In the unlikely event of a data breach that poses a significant risk to your rights and freedoms (for instance, if there were a security incident leading to unauthorized access of your personal information), we will follow all applicable laws in notifying you and the relevant authorities (such as the Information Commissioner’s Office in the UK) as required. We have a breach response plan in place to handle such situations efficiently.

Under UK GDPR and other applicable data protection laws, you have several rights regarding the personal information that we hold about you. SoundCast is committed to honoring your rights and providing you with control over your data. These rights include:

• Right to Access: You have the right to request a copy of the personal data we hold about you and to obtain information about how we process it. This is often called a "Subject Access Request." We will provide you with a copy of the information in a commonly used format, free of charge (unless the request is manifestly unfounded or excessive, in which case a reasonable fee may apply or we may refuse).
   
• Right to Rectification: If any of the personal information we have about you is incorrect or incomplete, you have the right to have it corrected or updated. For example, if you notice we have misspelled your name or have an outdated email address, you can ask us to fix it, and we will do so promptly.
   
• Right to Erasure: Also known as the "right to be forgotten," this right allows you to request the deletion of your personal data in certain circumstances. If you no longer want us to have or process your information (and if there’s no legal necessity for us to keep it), you can request that we erase it. For instance, if you previously contacted us and want your inquiry and contact details removed from our records, we will comply provided we do not have a compelling reason to retain it (such as an ongoing legal obligation or legitimate interest in keeping proof of a transaction).
   
• Right to Restrict Processing: You have the right to ask us to limit or pause the processing of your personal data in certain situations. This means we can store your data but not use it further (other than minimal use as allowed). You might exercise this right if you have contested the accuracy of your data and are waiting for us to verify it, or if you have objected to our use of your data and you want us to stop processing until your concern is resolved.
   
• Right to Object: You have the right to object to our processing of your personal data when that processing is based on a legitimate interest (including profiling on that basis). In such cases, we will stop processing your data unless we have compelling legitimate grounds to continue that override your rights or if we need to continue processing for legal claims. For example, you can object to us using your data for analytics by adjusting your cookie settings or contacting us. If we were ever to use your data for direct marketing (which we currently do not without your consent), you could object to or opt out of those communications at any time.
   
• Right to Withdraw Consent: In cases where we rely on your consent to process your personal information (such as for certain cookie uses or if in the future we ask for your consent for a newsletter), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we did based on your consent before withdrawal. For example, if you consented to analytics cookies but later change your mind, you can disable those cookies (through our cookie tool or your browser) and we will stop collecting data via those cookies.
   
• Right to Data Portability: Where applicable, you have the right to request that we provide your personal data to you (or to another organization, at your direction) in a structured, commonly used, machine-readable format. This right applies when you have provided data to us and we are processing it by automated means based on your consent or on a contract with you. In our context, this right may be less applicable because we do not typically process your data in a way that results in portable datasets (we mainly handle individual correspondence). However, if you do wish to transfer your information, we will do our best to accommodate such requests.
   
• Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, if that decision produces legal or similarly significant effects on you. SoundCast Media Group does not use any automated decision-making or profiling on our website or in our communications with you. Any decision that could affect you (for example, how we respond to an inquiry) involves human review.
   

To exercise any of your rights, please contact us using the information provided in the Contact section below. We will respond to your request as soon as possible, and within one month at the latest (as required by law). If your request is complex or we have received numerous requests, we may inform you that we need an extension of up to two additional months, but we will keep you updated on the progress. Before fulfilling your request, we may need to verify your identity (to ensure we do not disclose or alter data for someone impersonating you). This could involve asking for certain information or identification. Rest assured, you will not be discriminated against or denied services for exercising any of your data protection rights.

Your Right to Complain: If you have any concerns or are dissatisfied with how we are handling your personal information, please let us know and we will do our best to address the issue. You also have the right to lodge a complaint with the relevant supervisory authority. In the UK, that is the Information Commissioner’s Office (ICO). You can contact the ICO at www.ico.org.uk or by calling their helpline at 0303 123 1113. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please consider reaching out to us first.

Our website may contain links to websites or services that are not operated by SoundCast Media Group, as well as embedded content or features from third parties. For example, we might include links to our social media profiles, articles on other sites, or partner websites for your convenience and information. If you click on a third-party link or interact with third-party content, you will be directed to that third party’s site or service.

Please note that this Privacy Policy does not apply to external websites or services that we do not control. These third-party sites and services have their own privacy policies and practices, and we are not responsible for the content, privacy practices, or handling of information on those external platforms. We strongly encourage you to review the privacy policies of any third-party websites or services you visit through links on our site, to understand how they collect and use your information.

For instance, if our site uses a third-party analytics or hosts a video via YouTube, your interactions with those services are governed by their respective privacy terms (e.g., Google’s Privacy Policy in the case of YouTube or Google Analytics). Similarly, if you leave our site by clicking a link to another website, any information you provide to that other site will be subject to that site’s privacy policy, not ours.

We strive to only partner or link with reputable third parties, but the presence of a link on our website does not imply that we endorse or have reviewed their privacy practices. If you believe any site we link to is inappropriate or unsafe, feel free to inform us. Your use of third-party sites is at your own risk, and SoundCast cannot be held responsible for any issues arising from data you provide to or that is collected by those third parties.

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, to keep up with legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the "Last Updated" date at the bottom of the policy. Any changes will become effective when the revised Privacy Policy is posted.

If we make any significant or material changes to how we collect or use your personal information, we will take appropriate measures to inform you in advance. This may include posting a notice of the changes on our website’s homepage or notifying users via email (if we have your email contact and the change is substantial). However, we encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website or continued interaction with us after any changes to this Privacy Policy have been posted will signify your acceptance of those changes, subject to your rights under applicable law. If you do not agree with the changes, you should discontinue use of the website and can contact us to have any of your personal data removed or inquire about the changes.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. We are here to help and address any issues related to privacy. You can reach us through the following:

• Email: info@soundcastmedia.com
• Postal Address: SoundCast Media Group Ltd, 20 Wenlock Road, London, England, N1 7GU, United Kingdom
• Telephone: +44 (0)330 088 1466

When contacting us, please provide as much detail as possible about your question or request, so we can assist you efficiently. For example, if you are requesting access to your data, specifying the context (such as "emails sent to SoundCast in [Month Year]") will help us locate your information promptly.

We will respond to all legitimate inquiries without undue delay and within the timeframes required by law. If you are contacting us to exercise one of your privacy rights, please see the User Rights and Control section above for information on the process and what to expect.

Thank you for reading our Privacy Policy. SoundCast Media Group is dedicated to safeguarding your personal information and being transparent about our privacy practices. We value your trust and engagement, and we will continue to make privacy a priority as part of our commitment to you.

Last Updated: March 9, 2025

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